About the Book

Mark argues that consistency, not flashy “one off” campaigns, is the key driver of sustainable marketing success.

The book lays out a step by step framework for:
Defining Purposeful Marketing – Aligning every action to clear business goals.
Building Repeatable Systems – Creating routines that you can sustain.
Tracking What Matters – Measuring impact to refine and reinforce your efforts.
Overcoming Common Pitfalls – Avoiding distractions, vendor misalignment, and burnout.

What You’ll Find Inside: Real world examples of small businesses that grew by applying consistent tactics. Worksheets & planning tools to immediately map out your own marketing cadence. Chapters include “The Journey to Consistency,” “Tracking What Matters,” “Building a Consistent Marketing System,” and “The Consistency Code in Action.” C

Who It’s For: Small business owners & entrepreneurs who struggle to maintain momentum in their marketing. Solo practitioners needing a clear, practical playbook rather than theory. Marketing consultants looking to instill discipline and measurable routines in their clients.

Why It Matters: It fills a gap for business leaders overwhelmed by “shiny object syndrome” in marketing. Action oriented: Unlike many strategy books, it centers on habits, measurements, and simple systems you can start using immediately.